Transforming Ben & Jerry’s Franchise Recruitment Process
In late 2024, Ben & Jerry’s partnered with us to overhaul their franchise recruitment process. Despite working with several agencies and consultants previously, none had managed to deliver the seamless, scalable solution they needed – until now.
“One of the best agencies we have worked with.”
That statement alone, coming from one of the world’s most recognised and respected brands, speaks volumes. Here’s how we achieved it.
- Location:
UK
- Service:
Franchise Recruitment
- Sector:
F&B
- Visit Site
Onboarding & Discovery
Our collaboration began with a detailed discovery phase. We carried out extensive market research and competitive analysis, but we also went deeper – examining Ben & Jerry’s internal recruitment process and marketing strategy. For a global brand of their stature, the issue wasn’t visibility – it was alignment.
Our Head of Franchise, Tom, led multiple in-depth sessions with Ben & Jerry’s leadership to understand their goals, challenges, and ideal candidate profile. This allowed us to design a recruitment strategy that not only generated interest but also attracted genuinely qualified franchisees.
Integration & Automation
With the insight gained, we built a fully automated recruitment system capable of handling the high volume of enquiries Ben & Jerry’s receives daily. Our goal was to qualify candidates efficiently while ensuring every applicant felt personally engaged throughout the process.
Every stage of the campaign was connected – from AI-powered ads and landing pages to email and SMS workflows. Each touchpoint was designed to educate, nurture, and guide candidates smoothly from initial enquiry to qualified lead.
This level of integration eliminated manual bottlenecks, improved lead quality, and delivered real-time visibility across all recruitment channels.
AI-Powered Advertising
Relying on inbound enquiries wasn’t enough. Our team developed a data-driven advertising strategy targeting high-net-worth individuals, investor groups, and entrepreneurs who fit Ben & Jerry’s ideal franchisee profile.
Many of these prospects weren’t actively searching for franchise opportunities – or even Ben & Jerry’s specifically. But through advanced intent-based targeting, we identified and engaged them with personalised messaging that resonated.
Our high-performing landing pages did the rest – educating visitors, qualifying interest, and driving informed decisions. The result was a dramatic increase in quality leads and franchise conversions.
By combining human insight with automation and AI-driven marketing, we helped Ben & Jerry’s create a recruitment process that finally matched the strength of their brand. It was efficient, data-led, and, most importantly, personal.
A world-class brand deserves a world-class recruitment system. Together, we built one.
